I'm astonished when brick and mortar businesses don't make a strong first impression the moment you walk into it.

To clarify--it's not that the first impression is not right or wrong--it's just that the attempt is not even made.

No attempt at a first impression is a massive opportunity lost.  

Nothing matters more to the importance of a whole experience than the absolute first impression of that experience.

Admittedly, it's sort of a tired cliche, but it is certainly a true one.
Artwork Inside First Dakota National Bank
This artwork takes advantage of the towering wall with sidelight to offer up a wow moment and introduce the abstract artwork inside.

The moment one of your customers steps into your business or office, does he/she experience:
1. A surprise?
2. A sense of your personality?
3. A feeling?
4. An understanding of your mission?

First Artwork in Clinic Door
This first impression artwork is warm and representative of the familiar regional landscape.

If your business just hits one of these, it's better than most.  If you hit on all of these, your customer's first impression will be remembered for years or maybe even forever.  Learn this and more from Disney.

After all, the first impression is often the first form of communication, and it better be good, and it better be memorable.

3-Panel Artwork in Front Entry
This branded artwork highlights the colors of the logo while capitalizing on extreme symmetry and modern finishes.

Perhaps you disagree that the moment someone walks into your business or home, they don't have a first impression.  Years of research would prove you wrong.  Just think, even as people, we judge someone in seven seconds.

In the time that someone opens your door and takes three steps in, your space is judged.  You are judged indirectly because of it.

Albeit, often unfairly.

Unless you take special care to create an image of how you want your business (or home) to be portrayed.

And I'd love to help you do just that.

3-Panel Tree Artwork in Bank Lobby
A colorful triptych artwork creates a focal point customers can sit and get lost in.
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