I'm astonished when brick and mortar businesses don't make a strong first impression the moment you walk into it.
To clarify--it's not that the first impression is not right or wrong--it's just that the attempt is not even made.
No attempt at a first impression is a massive opportunity lost.
Nothing matters more to the importance of a whole experience than the absolute first impression of that experience.
Admittedly, it's sort of a tired cliche, but it is certainly a true one.
The moment one of your customers steps into your business or office, does he/she experience:
1. A surprise?
2. A sense of your personality?
3. A feeling?
4. An understanding of your mission?
If your business just hits one of these, it's better than most. If you hit on all of these, your customer's first impression will be remembered for years or maybe even forever. Learn this and more from Disney.
After all, the first impression is often the first form of communication, and it better be good, and it better be memorable.
Perhaps you disagree that the moment someone walks into your business or home, they don't have a first impression. Years of research would prove you wrong. Just think, even as people, we judge someone in seven seconds.
In the time that someone opens your door and takes three steps in, your space is judged. You are judged indirectly because of it.
Albeit, often unfairly.
Unless you take special care to create an image of how you want your business (or home) to be portrayed.
And I'd love to help you do just that.